southern palms
Established 2022
Furniture & Decor
freda butler
owner + designer
Our head island girl grew up on a farm in North Alabama. Her grandmother was a travel agent who brought her along to many islands and foreign countries around the world. Freda studied Interior Design at the University of Alabama, and while there she completed a study abroad program in Italy where she focused on Art history.
After searching for the the perfect beach, and looking for a career that truly fed her soul, Freda finally found it, due south right in the state she grew up in. And, when she got there, a lifelong dream of designing beach homes became a reality. Freda a now lives in beautiful Orange Beach, AL with her husband, Darren and their four children.
Growing up southern while experiencing culture, art and architecture from around the world have given Freda the unique perspective that she utilizes when working with her clients and creating a storefront.
Freda’s clients love how she listens to their needs and creates spaces that are functional yet beautiful! She loves mixing styles and creating the perfect combination or relaxing island life with the charming southern flair. Freda has a passion for the arts and bringing art education to children.